01
WooCommerce Development
Custom plugins, subscription logic, headless storefronts and store migrations, built and documented properly.
Best for: stores that outgrew off-the-shelf plugins.
WooCommerce developmentFounder-led · Working US & EU hours
The engineering team behind e‑commerce brands and agencies
Senior WooCommerce and Shopify developers who build, migrate and maintain stores that make money. Hire us directly, or white-label us under your agency’s name. Either way, you talk to the engineer doing the work.
14+ years in WordPressToptal-vetted founderUS-registered LLC
$ betatech pickup #agency-slack/TKT-142
✓ scope confirmed with PM, quote sent
✓ unbranded staging ready
✓ subscriptions migrated, renewals verified
✓ Core Web Vitals: passing
✓ PR reviewed, deployed to production
→ shipped under your brand.
For agencies
Add senior WooCommerce & Shopify devs without hiring
- NDA first, white-label by default
- We join your Slack and project board
- Your first ticket is free
Build, fix or migrate your store with one accountable team
- Custom plugins, subscriptions, migrations
- Speed and Core Web Vitals work
- Ongoing care after launch
14+ yrsWordPress & e-commerce, since 2012
10LinkedIn recommendations, quoted word for word
20+stores shipped since 2022
Delaware LLCBetatech, LLC · est. June 2024
Four services, done at a senior level
No graphic design, no social media packages. Just the engineering work we do every week, for stores where downtime costs real money.
02
Shopify Development
Store builds, theme development, Klaviyo flows and AI automation. We can also run the team that keeps the store moving after launch.
Best for: DTC brands that need a long-term dev team, not a one-off freelancer.
Shopify development03
White-label for Agencies
Your brand, our engineers. NDA first, unbranded staging, and a dedicated developer inside your Slack and project board.
Best for: agencies turning down WooCommerce or Shopify work.
White-label development04
Care & Performance
Monthly maintenance, plugin and core updates, uptime monitoring, backups and Core Web Vitals work.
Best for: live stores that can’t afford a broken checkout.
See care plansResults, not screenshots
Named clients link to the live site. Work done through agency partners stays anonymous.
Tikva Drink
WooCommerce work for a US heart-health drink brand: migrating subscriptions to Sublium, custom event-tracking plugins, Bricks elements and ongoing care.
800+ subscriptions migratedCase study →- Problem
- Subscribe & Save is the heart of Tikva’s business, and WooCommerce Subscriptions was holding it back. Moving to Sublium meant carrying every active subscriber across, with their schedules, payment methods and renewal history intact.
- Solution
- We wrote a custom plugin to migrate every subscription into Sublium, built tracking plugins so subscription events reach the ad platforms, added custom Bricks Builder elements for the storefront, and now maintain the store.
- Stack
- WordPress · WooCommerce · Sublium · PixelYourSite · Bricks Builder · PHP
Pathfinder Consultant
We replaced WordPress, Tutor LMS and WooCommerce with a custom Next.js learning platform: payments, analytics, 2FA, passkeys and an MCP server for AI agents.
pathfinderconsultant.com→Dr. Atiqur Rahman Sunny
We moved a research mentor’s site from WordPress to Astro. Every page is now static HTML: fast to load, with no plugins to patch and little that can break.
atiqursunny.com→Sahaja Online
A custom WordPress theme for a free, volunteer-run meditation platform: live Zoom session calendar, member accounts and video library. Built and still maintained by us.
sahajaonline.com→From first call to shipped, with no surprises
Fixed scope, written estimates and staging links you can click. You always know what’s done and what it costs.
15-minute call
Tell us what’s broken, slow or missing. You’ll talk to the engineer, not a salesperson.
Day 1Audit and written scope
We look at the store and send a fixed scope and price. No hourly meter running in the background.
Within [N] daysBuild on staging
Weekly progress in your Slack or PM tool, with a staging link to review before anything goes live.
Weekly updatesLaunch and care
We deploy, monitor and stay on. Move to a care plan, or we hand everything over with docs.
Ongoing
Take on more WooCommerce and Shopify work without hiring
We already work as the engineering team behind a US e-commerce agency. Your clients see your name, your process and your invoices. Never ours.
- NDA before kickoff
- Unbranded staging and repos
- Overlaps US and EU hours
- Code reviewed before handoff
- Retainer or per project
- You own all code
- NDA and kickoff callWe learn your stack, coding standards, clients and how you like to be updated.
- Free first ticketSend us a real task. Judge the code, communication and speed before you pay anything.
- We join your workflowSlack, Jira, ClickUp, Asana, Linear. Whatever you already use.
- Scale up or down monthlyA dedicated developer on retainer, or per-project quotes. No hiring risk, no long contracts.
We ship software, not just client sites
Public, checkable proof of how we build. Install it, read the code, judge for yourself.
Signal
Client reporting for e-commerce agencies. Turns store and ad data into reports clients actually read. It started as a custom reporting dashboard we built for a client who was compiling weekly reports by hand.
signalanalytics.app↗Plugsent
Manage updates and health across a fleet of WordPress sites from one dashboard you host yourself.
View on GitHub↗Order risk app
Flags bot, suspicious and unwanted-region orders before you fulfil them. Currently in Shopify App Store review.
Coming soonExtended Trial Coupon for WC Subscription
Coupons that extend free trials on WooCommerce subscriptions.
60+ active installs · 5.0 ★↗EventRelay
Bridges PixelYourSite tracking with Sublium subscription events.
wordpress.org↗Bundixo for WooCommerce
Product bundles for WooCommerce stores.
wordpress.org↗Clear starting prices. Fixed quotes after the audit.
Fixed-scope build
from $1,500
A store build, migration or custom plugin with a fixed price agreed up front.
- Written scope and timeline
- Staging review before launch
- 30 days of post-launch support
Dedicated developer
from $2,900/month
A senior engineer embedded in your team or agency. Ideal for white-label partners.
- Joins your Slack and PM tool
- Overlaps US or EU hours
- Scale up or down monthly
Care plan
from $450/month
Keep a live WooCommerce or WordPress store fast, updated and backed up.
- Core, plugin and theme updates
- Uptime monitoring and backups
- 5 hours of dev time included
Ad-hoc fixes
For small one-off jobs: a bug, an update gone wrong, a quick change. Billed in 10-hour blocks.
$85/hour
Request a fix
“You talk to the engineer who builds your store, not a sales rep.”
BetaTech is led by Adnan Shawkat, a WordPress and e-commerce engineer since 2012. He has led development teams for brands in the US, Singapore and Sweden, and is a Toptal-vetted WordPress engineer.
Every product we ship, from Signal to our WordPress.org plugins, is built in-house. That’s the same standard your store gets.
14+ yearsToptal-vettedTeams in US · SG · SEBetatech, LLC (Delaware)
What clients say about our founder
Real LinkedIn recommendations, quoted word for word.
“Adnan is a confident leader and developer and is very trustworthy. He helped us develop a strong team from scratch with minimal guidance or support in an emergency situation and adapted quickly.”
Anthony AccetturoCo-Owner, Howdy Snax & Launch Titans
LinkedIn ↗“Hi highly recommend Adnan for any of his listed skills. Adnan is quick to understand requirements and efficient in execution. The work rate and quality has been outstanding for my Woocommerce, WP and API development project for Seecure.com.”
Keith MarksCo-Founder, Smartcare Health
LinkedIn ↗“Adnan is a great developer. Expert in Wordpress and very good at problem solving on other platforms as well. Very proactive with his approach. Easy to work with. Has great leadership skills and works well with a team.”
Justin KennisonMarketing Manager, The Implant Engine
LinkedIn ↗“Adnan is a talented, hard-working, dependable, responsible person. It was a great opportunity to work with him at Strativ. Although we have worked on different projects, we have solved challenges collaboratively. He loves challenges and follows industry best practices. Learned a lot from him! Highly Recommended!”
Md. Rubayet HossainStaff Software Engineer, CEFALO (worked together at Strativ)
LinkedIn ↗Questions agencies and store owners ask first
Something else? Ask on the call, or email adnan@betatech.co.
Will my agency’s clients know you’re involved?
No. We sign an NDA before kickoff, work under your brand on unbranded staging sites and repos, and never contact your clients unless you ask us to.
What hours do you work?
Our day overlaps US Eastern mornings and the full EU working day, so you get updates while you’re online and progress while you sleep.
How does the free first ticket work?
Send us a real, small task from your backlog. We scope it, build it and hand it back. If you like the work, we talk about a retainer or project. If not, you keep the code.
Who owns the code?
You do. Once an invoice is paid, all code, designs and credentials belong to you or your client.
Can you take over a half-finished or broken project?
Yes. We start with an audit so you get an honest read on what’s salvageable before you commit to a rebuild.
Do you work with Shopify Plus and WooCommerce Subscriptions?
Yes, both every week. Subscription migrations that keep renewals running are one of our specialities.
Have a store to build, fix or migrate?
Book a 15-minute call with the engineer who’d do the work. You’ll leave with a clear next step, even if it isn’t us.